Total Spend
—
Leads Generated
—
Cost per Lead
—
Clicks
—
Conv. Rate
—
CPC
—
Impressions
—
Avg. CTR
—
Spend Over Time
Spend
Leads Over Time
Leads
Cost per Lead
CPL
Conversion Rate Over Time
CVR
CPM Over Time
CPM
CTR Over Time
CTR
Top Ad Creatives
Top 5 by Leads
| Ad Name | Leads | CPL |
|---|---|---|
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Top countries
Top 10 by leads (user location)
| Country | Leads | CPL |
|---|---|---|
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Latest Recap
Live data · Evertouch
LinkedIn
Impr.
–
Companies
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| Company | Country | Ad sets | Paid impressions | Paid clicks |
|---|
Exclusion list
—
Kept in Everboard only. Export the CSV and upload it as a company exclusion list in Campaign Manager.
LinkedIn
Meta
LinkedIn
All channels
Total monthly budget across every connected platform
Monthly budget
—
Spend to date
—
Daily budget
—
Projected month end
—
Cumulative spend vs. budget pace
Solid = actual spend so far, dashed = even spend across the month
Pipeline KPIs
Ad spend
—
Total paid media for the selected period (same as dashboard).
Opportunities
—
HubSpot — coming soon
Cost per opportunity
—
HubSpot — coming soon
Closed deals
—
HubSpot — coming soon
Cost per closed deal
—
HubSpot — coming soon
Closed deal value
—
HubSpot — coming soon
ROI (deal value vs ad spend)
—
HubSpot — coming soon
Opportunities
Sample list — HubSpot sync will replace this
Enterprise rollout — Acme Corp
€42,000
Proposal sent
Q2 pilot — Northwind
€18,500
Discovery
Renewal expansion — Contoso
€9,200
Negotiation
Inbound demo request — Fabrikam
€6,000
Qualified